Amazon’s Kindle Fire drives Massive Gains in Android Tablets

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Mobile analytics company Flurry has found that Android tablets now occupy 39 percent of the tablet market in the fourth quarter of 2011 up by 10 percent from the fourth quarter of 2010. Amazon’s Kindle Fire can be regarded as a new reason why the trend shall go this year too.

The Kindle Fire Success Story

Kindle Fire has gone on to become most popular gift item and the most sold product in the yearend holiday season after it was launched in November 2011. It has undisputedly been a dream release for the online retailer giant. The success of Amazon is attributed to the enhanced app purchase and download experience and the improved user-friendly Android interface doing things Apple-style.

Kindle Fire has garnered a whopping 35.7 percent of the total app sessions in Android tablets. Meanwhile, popular Android tablet the Samsung Galaxy Tab has plummeted from 63 percent in November to just 35.6 percent now according to data collected by Flurry that covers most of this month. Another significant pointer to the interest for Kindle Fire is that even though the Amazon tablet has half the install base of the Galaxy Tab, it registered more than 2.5 times paid downloads than the Tab.

Amazon not tough enough for Apple yet

Flurry watches application sessions of about 90 percent of all Android gadgets and data show that the late release of Kindle Fire last year in November did not stop it from enhancing the foothold of Google’s Android tablets in the Apple dominated tablet market. Apple iPad sales are not on the decline as thought of earlier, but, on the contrary, they have sold about 15.4 million more gadgets in the first quarter of the 2012 fiscal year.

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Category: Tablets

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