Blackberry trying to create its niche in the smart phone market

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Blackberry will soon start its unique hardware related to backing up of data. This news will surely revive Blackberry’s sales in smartphones- iPhones, iPads and android, as they have been falling since lately. RIM is going to launch the Mobile Fusion Software that will be only included in Blackberry gadgets as their databases.

Blackberry enterprise server

The database will be called Blackberry Enterprise Server, will have all the data stored from the employed phones, and if the gadget gets lost no one will have access to the stored data because all the data will be deleted. The latest iPhone market has depleted the sales of Blackberry’s; this will surely trigger sales once again. Many companies are allotting Blackberry’s to have the data from the employees, but many employees are also starting to choose different devises.

The inclusion of the RIM software will surely make it popular among the employees. Employees will have access to Microsoft Exchange Email, Microsoft Exchange Calendar, contacts, scheduling and of course instant messaging services like Microsoft Office Live Communications server 2005 and server 2007. They will have pushed based applications to web based Java ME, and Web services applications. They will also have other enterprise applications, and customer relationship management, Enterprise Resource Planning. BlackberryEnterpriseserver will meet with all the needs of the organisations that need advanced IT solutions. It enables the Blackberry users to use the phone for personal and business purposes.

Speculation

Analysts are differing in their views regarding Blackberry’s step. Some analysts speculate that Canadian company –blackberry- marketing smartphones will surely emerge from the loss of unsold Playbook tabs. But many also point out that since this type of software is also available on Apple and that too for free, it may not shoot up business to that extent.

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Category: Mobile Phones

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