Facebook has gone a long way from exploding in the social networking world keeping millions glued to their gadgets, to debut with a massive IPO. In its stint at the top Facebook has learned valuable thing- third-party applications will keep its user base loyal! Facebook user will be able to find Facebook apps easily, and developers of third party apps will know how to put their apps on Facebook.
Social Discovery of Applications
Now games and apps are ‘socially discovered’- means that only those apps that are relevant to you will be displayed in your news feed. In addition, the relevance of an app is decided by your friend app activity. You can choose to use or ignore the games and apps that come into your news feeds. Even so the fact remains that many people especially app developers still do not understand the ‘social discovery’ way.
How an App Centre Can Change Things
Putting the facts in light it does not appear that Facebook is gearing up for a fight with Apple and Google. Instead of friction with their application hubs, Facebook wants to remove confusion- allow users and developers alike find apps from a centralized location. Moreover, a centralized app hub will bring quality third party applications to the table, and one will know where to look to get them. The app centre will retain the useful social discovery feature displaying user-specific and relevant apps based on both your friend activity and Facebook app rating. The success of the app centre will obviously depend on the quality and success of apps featured.
Finally, Facebook may brush aside its failure to monetize- app stores will bring cash from inside-app purchases and pay app dividends. This will bring more potential information gateways through Facebook bringing in more revenue from ads, which can be targeted more effectively.