Following the suit of its peers Microsoft, Apple and Mozilla, Google seems to have quietly slipped the Do Not Track support feature (DNT) in the new version of its internet browser, Google Chrome. This is a privacy setting, using which users can opt out of the tracking feature, which was targeted, for use by advertisers on their gadgets. Although, this is a work in progress, it surely signals the starting of a new era for Google Chrome, which is fast becoming popular worldwide. Google has said that this option would be fully functional in its browser by the end of the year 2012.
Do Not Track Act
The Do Not Track Me online Act was introduced by a congresswoman from California in 2011. This act states that users must have an option to indicate whether they want the third party online services to collect their information or not. It also suggests further that the online services should be prohibited from collecting the information of those individuals who do not consent to do so. The Obama government agreed to implement these rules in February this year, and since then many companies have done so.A Google spokesperson has said that his company has undertaken to honor the agreement that the industry reached in the White House regarding DNT and this setting is currently visible in the Chrome’s developer channel.
What is DNT
DNT is fundamentally a HTTP header field that allows a user to choose if he wants to be tracked by other websites, which use this information for analytics, advertising services and social platforms. The user can choose to maintain his privacy by putting the value 1 in the header field and thus opting out of the tracking nuisance. However, this setting does not guarantee the web privacy but some browsers see it as a false security sense.