Google has finally acceded to the demand for allowing users to opt out of tracking their internet activity while using Chrome, the free web browser from Google. Google has constantly been accused of tinkering with the privacy of the users of its services and changing it privacy without due consideration.
Why is No Tracking option?
The decision of Google to make tracking of web usage optional has many implications. If users opt out of tracking, websites and businesses would have to be treated web analytics in a new way. Tracking features are used for targeted advertisements and such businesses will be severely affected. Consequently, the web history of an internet user will be extremely difficult to keep track of if it is not allowed. Naturally, a web user will feel more secure that their web actions are not being watched, and their vital privacy is not tarnished across gadgets and platforms in the digital world.
Category: Gadget Applications